Masculinity In Advertising : The “Ideal Man”

Description

This article shows how advertising in the United States has long played a pivotal role in shaping and reinforcing societal perceptions of masculinity. Historically, advertisements such as these have depicted men as dominant, assertive, and physically robust, aligning with traditional masculine ideals. This portrayal not only reflects but also perpetuates cultural norms. And (in food and supplements) is often used in advertising products that are not scientifically proven to help with men's health.

Author

Anna Islentyeva and Elisabeth Zimmermann

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